On the must visit list to feed the mild obsession with what things are in.  A lost art these days ?  Website here.

The background;

Starting at the age of sixteen with a packet of Munchies, Robert (Opie) built up the collection that now extends to all aspects of daily life – toys, magazines, technology, travel, souvenirs, fashion and design. He comments, ‘When the thousands of pieces of our social history are assembled into some giant jigsaw, the picture becomes clearer as to the remarkable journey we have all come through’.

From 1984 to 2001, the collection was housed in the Museum of Advertising and Packaging in Gloucester. In December 2005, the Museum moved to London with the aid of pi global who undertook fundraising and many other tasks including achieving charitable status in 2002.